The Good Stuff Social Club
A national experiential initiative built to foster community among women. I led the art direction for the expansion of the live experience to new key markets, designing social-first moments and environments intended for capture and sharing. These experiences allowed for the event to organically extend into owned and earned channels beyond the space.
International Women’s Day
Led an International Women’s Day collaboration with Vivian Tu, translating the idea into a live TikTok experience that blended actionable advice, inspiration, and audience-driven conversation in real time.
Evergreen social
Planning, execution and approval of evergreen social content. Overseeing a multidisciplinary team of designers, strategists, and content creators.
